Going Beyond Just the Facts

Posted August 26, 2015
By Clay Cerny

 

Recently, I met with Jake (not his real name), a mid-career sales professional, who said he wanted a basic resume. Jake told me, “The facts speak for themselves.” It’s not that simple.

I want to be honest in representing clients, but it’s important to do so in a way that highlights each individual’s qualifications and strengths. The resume also needs to show qualifications for the job you are applying for. Too often, clients have given me resumes that are very detailed – very factual – about jobs they want to leave behind. A good resume will demonstrate what you can do for your next employer, not the last one.

I worked with Jake, and together we produced a strong document that will speak to the kind of employers he wants to work for. Because we’ve called out some of his strongest selling points, we’ve taken the facts and made them show Jake’s value over other applicants. If you can do that, the phone will ring.