Job Boards or Social Media

Posted April 30, 2013
By Clay Cerny

The latest issue of Inc. magazine has an interesting feature on networking as a way to recruit new employees.  Referrals only make up 7% of applicants, but they result in 40% of hires.  Similarly 98% of recruiters use LinkedIn, but only 38% of job seekers who use social media to look for work are on that site.

These numbers indicate how the job world is changing.  As I’ve said before, we need to practice both active and passive job search methods.  The best active way to look for work is to network with a goal of referrals.  The best passive way to look for work is LinkedIn.  People are still getting job using job boards.  However, that path grows more narrow all the time.  Use all of the tools in your job search tool box if you want to speed up your search and have more opportunities.

P.S.  Inc. has a great video on how to become a master networker.