Albert Einstein

Posted: September 21, 2015
By: Clay Cerny

Albert Einstein's genius extended in many directions, including how to write.  Einstein gave this advice:  "If you are out to describe the truth, leave elegance to to the tailor."

In my writing, I try to use language that is plain and direct.  Too often, I read resumes that are cluttered with details that are not relevant to hiring managers.  In many cases, clients use jargon that will only be understood by their current employer, the job they want to leave.  How can you avoid this problem?  Read what you write through the eyes of you intended audience.  For resumes, that means recruiters and hiring managers.  Use language that speaks to what they need and understand.  Simple and clear wins the day.

Posted: January 14, 2015
By: Clay Cerny

Albert Einstein said:  "Imagination is more important than knowledge."

This quotation made me think about the advice I give as a career coach.  Knowledge is vital.  As job seekers, we need to know our skills and strengths, our industries, and potential employers?  But, to play with the famous words of Donald Rumsfeld:  "How do we know what we don't know?"  That's where imagination comes in.  When we're stuck and don't know what else to do, that's a good time to start thinking about new ideas, time to get creative.  Imagination lets us find new ways to approach employers, find job openings, and network more effectively.

Here's a simple way to engage your imaginative power.  Take a blank page, give yourself 15 minutes of quiet time, and write down all the new ideas that come to your head.  Don't worry about how the ideas sound or if you are using correct grammar.  No one will see this page but you.  Repeat this exercise whenever you get stuck.  Sometimes you might end up with a blank page.  That's part of the process, and you should not worry about it.  If you let your mind wander and discover, it will lead you to new paths.  That's how geniuses like Albert Einstein achieved wonders that no one had imagined before.