intention

Posted: November 29, 2013
By: Clay Cerny

Today is America’s shopping holiday, Black Friday.  Bargain hunters scour print ads and websites to find the lowest prices and best values.  They make lists and plan routes to go from store to store.  We need to follow a similar method in managing our careers and looking for work.

1.  Write down your professional goals for the next year and next five years.  Start with salary.  Then dig into how you want to work and what kind of responsibilities you want to have.

2.  The next step is strategy and planning: How can I achieve my goal?  Use your list to develop a strategic plan.  For example, is it logical to achieve my salary goal in my current position with my current employer, or do I need to change jobs and possibly take on more responsibility?  Do I need to go back to school or get a certificate?  Who can help me achieve my goals (networking)?  What resources do I need (LinkedIn, career websites, professional associations, alumni groups)?

3.  Here’s the most important lesson from Black Friday shoppers: Go for it.  We’ve all heard stories of mobs, fist fights, and arrests.  None of this is good.  However, behind all the negative news lies something very positive.  Tens of thousands of people are going after what they want as consumers.  What if they did the same thing in their professional lives?  A motivated person is more likely to succeed.  When looking for a new job or changing your career, take a lesson from the people packing the malls today: Have a goal, make a plan, and go for it.