Poke the Box

Posted: October 9, 2015
By: Clay Cerny

Seth Godin offers an interesting perspective on failure – It’s all about your attitude. Some successful people feel that they are failures. They are never happy with their work even when it is good. Such thinking is a trap. People lost in feelings of failure keep looking for an ever elusive success.

Godin is not saying we should be happy with failure, but that we should know how to work through failures and deliver. His books The Dip and Poke the Box are necessary reads for anyone who’s caught up in the failure trap. Successful people fail before they find a way to succeed. Or, as Godin puts in The Dip, they know how to quit the right things. If you’re doing the right kind of work for the right reason, the feelings of failure will still come now and then. But they won’t be how you define yourself. Take joy in your work and your life.