Ray Kroc

Posted: March 7, 2015
By: Clay Cerny

 

The founder of McDonald's Ray Kroc showed deep wisdom when he said, "If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours."

Love what you do, and serve your customer.  It's easy to say those words, but often hard to follow up on them.  Money pushes us to occupations that we really don't want to do.  Over the last 13 years, several of my clients have told me they don't want to be in sales or management, but: "That's where the money is."  Some polls I've read say that a third of doctors would change careers if they could.  The problem?  Income.

What can you do if you're in such a position?  Forget about the money and focus on your customer.  If you are doing a service to someone else (which includes internal customers like students, co-workers, and even bosses), you will find some meaning and satisfaction in your work -- and you get to keep the money.  However, if you don't get satisfaction from serving your customer, it is time to think about changing careers.  As Ray Kroc said, money in itself is never enough.  Success is not the ability to buy things.  It is the ability to be excited in doing your work and taking pride in how it helps others.