Black Friday, the day after Thanksgiving, is the biggest day for retailers throughout the U.S. Some companies have even opened their doors on Thanksgiving to get an advantage over competitors. Who loses? Workers who often have to leave family meals and then have to work on days when their neighbors are getting the best deals.
REI, a co-op retailer for outdoor wear, is taking a very different approach. The company has decided to close on Black Friday and give its employees a paid day off. Rather than fight frenzied consumers at the mall, REI suggests that its employees should enjoy a day in the outdoors. REI is putting its people first, and it should be cheered for doing so.