A Trend in Cover Letters

Posted April 22, 2015
By Clay Cerny

Over the past few months, I've noticed that some employers (5-10%) are asking for applicants to put specific information in cover letter.  Usually the request is for the applicant to give specific reasons why she is a good fit for the company.  Today, I found a requirement that demonstrates the importance of reading job postings carefully.  A company recruiting a Data Analyst lists this requirement as it's last bullet in a job post:  "High attention to detail - mention the Rolling Stones in your cover letter to display your skill."  This request might seem silly, but it is simple test to see how well applicants follow directions and pay attention to detail.  It's easy to mock such requests.  But, if you want to apply for the job, you have to jump through the employer's hoops.