There are two ways to think about writing a sales resume: general and specific. A general sales resume positions a job seeker to apply across industries. At the same time, it doesn’t claim that the applicant can sell anything. Some general resumes will emphasize inside or outside sales skills. Others will emphasize territory sales or account management.
A specific resume will focus on a type of product or technology. For example, I recently worked with a client who sells IT systems to hospitals and large medical clinics. In this type of resume, the job seeker chooses to limit her opportunities, but she does so for a strategic purpose. By appealing to a specific type of industry or product, a job seeker is leveraging a special knowledge. If there are enough employers in that area or if the job seeker has strong network connections, a specific sales resume can be a great tool in landing interviews and offers, often with higher earning potential.
Applicants seeking a position in sales need to think about how specific or general their resume should be. They might also consider having two versions if they are going to seek jobs that fit a specific type of knowledge and general skills. When it comes to sales resumes, there are few one size fits all solutions. Think about what strategy fits you best.